Koh Yu Xuan
Onboarding Optimization Lead
SingaporeFull-time$120-$170/hr
About
Yu Xuan is an onboarding optimization lead with 11 years of experience redesigning user onboarding flows to reduce churn and accelerate time-to-value for SaaS and mobile applications. A Singapore native, he has transformed onboarding experiences for Grab, Foodpanda, and DBS Bank Digital, achieving an average 48% reduction in onboarding drop-off rates. His data-driven approach to activation metrics is regularly cited in regional product conferences.
Specialty
onboarding-cro
Onboarding CRO
Experience
11+Years of
Experience
Experience
GR
GrabFO
FoodpandaDB
DBS BankCertifications
Reforge Retention & Engagement ProgramProduct-Led Growth CertificateAppcues Onboarding Certified
Languages
EnglishMandarin
Tools & Technologies
AppcuesPendoUserpilotMixpanelAmplitudeIntercomHeap
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